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Get a $100 gift card when you join WAIM Unlimited.

Join WAIM Unlimited using my referral link and you'll get a bonus $100 gift card to use in The Shop!

I'm offering you $100 gift card to use in The Shop when you sign up for WAIM Unlimited using my referral link.

During this launch of WAIM Unlimited, I thought it would be fun to offer you a $100 bonus gift card to use in The Shop, so you not only have all the incredible goodness that comes with being a WAIM Unlimited member (more about this below) but you'll also have access to tools, resources and training to help you build your Etsy shop... and beyond.


Ready to up-level your Etsy shop and turn it into a serious online business?

Then you’re going to want to check out WAIM unlimited.


WAIM Unlimited is a monthly coaching program that has helped me to turn my Etsy shop into a business that now earns me a full-time income online.

Since joining the program in March 2021, WAIM has helped me develop an intentional business plan that goes beyond running a digital product Etsy store. The monthly coaching sessions have given me the confidence to create a plan for my business that helps me to generate an online income doing the things that I LOVE.

About WAIM Unlimited.

WAIM Unlimited is a comprehensive un-boring coaching program that helps people grow an online business that meets their unique definition of success—without burning out in the process.

Inside WAIM, you will find soooooo much goodness that it's almost impossible to list out here. But some of the benefits of WAIM Unlimited include:

  1. Focus - There are a million aspects to running an online business, and if you're a solopreneur or a small team, you likely feel pulled in every direction. WAIM's (un-boring) monthly coaching sessions give you permission to focus on ONE aspect of business at a time so you can get momentum.

  2. Clarity - If you're someone who feels lost or indecisive about how to move forward, WAIM is all about providing roadmaps, step-by-step processes, and workbook exercises to help you shift toward action and confidently take the next step. 

  3. Ease/Calm - If you're tired of the stress and hustle that often gets preached in the business world, WAIM will be a refreshing relief. Not only will WAIM bring more ease to your mindset by giving you permission to stop chasing arbitrary financial goals, overnight results, and a more-is-more approach, but it will also bring ease to your actual business too. Many of WAIM's resources—like the Notion Starter Pack, Page Layout Library, and Teachery Theme Pack—were designed to help you create MORE in your business with less stress.

  4. Motivation/Accountability - Being your own boss is tough! It can be hard to find the will to keep moving forward, especially when self-doubt and procrastination creep in. WAIM breaks strategies down into bite-sized actions so moving forward feels easier, plus the monthly coaching sessions help you get re-inspired to work on your business. WAIM also has a fun-filled accountability program to keep you showing up for yourself.

  5. Connection/Community  - Loneliness as an online business owner is one of the hardest feelings to work through! It can be difficult to find people who can relate to your challenges and triumphs, and in a place that's welcoming, inclusive and supportive rather than competitive. The WAIM Slack community is a place where uniqueness and vulnerability is celebrated so you can be free to be yourself and share the highs and lows of your business journey.

  6. Fun! - Sometimes you can get so focused on growing your business that you forget how important it is to enjoy the process! Inside WAIM Unlimited, Jason and Caroline intentionally infuse fun, un-boring-ness into everything they do so you want to keep showing up and using the resources to their fullest benefit.  

What is WAIM?

Wandering Aimfully (WAIM) as an ethos is an idea that designing a life and business you love is just one big experiment. Jason & Caroline believe in wandering, exploring, and being open to the evolution of things—while also striving to define the values that aim you in the right direction. While you can wander, it should be AIMFUL (not aimless) based on your own personal goals and definition of success. 


WAIM, as a business, is a group coaching community helping intentional online business owners focus on three key things:


  1. 🚀 Boosting business revenue (based on personal financial goals)

  2. ⏰ Gaining more free time (what’s all the revenue for if not to live a good life?)

  3. 🎉 Having more fun (business shouldn’t just be serious and stressful) 


WAIM, as a company, is run by Jason Zook and Caroline Zook. They are a husband and wife team with zero employees.


WAIM, as a community, is a private Slack team where all WAIM Members can mingle, connect, and share what they’re working on, thinking about, or needing help with. The Slack channel has been active since September 2015 and continues to be a thriving and thoughtful place for our members to hang out.


Caroline Zook is the soulful, creative, and emotional piece of the WAIM-puzzle. She is a self-taught designer who does all the branding and design work on WAIM’s brand, website, and Instagram account. She also heads up WAIM curriculums for group coaching sessions and loves diving into a good Adobe XD, Figma, or Keynote file. 

Jason Zook is the action-taking, operational, administrative, and doughnut-eating piece of the WAIM-puzzle. He helps Caroline with WAIM designs, but only in an “assistant design intern” role. He tends to focus on the day-to-day operations, as well as managing the WAIM Slack community and member accountability.

What's Inside WAIM?

WAIM Unlimited is a comprehensive coaching program that helps online business owners learn everything they need to know to create a business that meets their individual goals—without burning out in the process. 


For this enrollment period, WAIM Unlimited will include:

⭐️ The Un-Boring Business Roadmap: an in-depth roadmap that pulls all of Jason & Caroline's experience, coaching sessions, and knowledge into ONE sequential program that an online business owner can jump into.

⭐️ A step-by-step system for improving any online business based on our 5-step business checklist (Foundation → Offer → Marketing → Content → Website)

⭐️ 40 pre-recorded coaching sessions that leave no stone left unturned for every aspect of online business creation

⭐️ Interactive workbooks to put each part of the roadmap into specific action, some in the form of editable PDFs and some in the form of Notion templates

⭐️ Access to the private Slack community

⭐️ 1-on-1 help from Caroline & Jason through Slack, email and monthly live session Q&As

⭐️ WAIM of Stones Accountability game: The most un-boring way to stay on track with your goals!

⭐️ Notion Starter Pack: a full system of Notion Templates specifically designed to help online business owners get more done with less stress. It offers systems for project management, business organization, content creation, and more! (If you’re not familiar, Notion is a flexible and customizable project management and note-taking software app.)

⭐️ Page Layout Library: A library of 10 different website page layouts, complete WITH copywriting prompts. The library includes sales pages, home pages, about pages, and marketing bridge landing pages, in order to make spinning up new website pages a breeze.

⭐️ Personal Coaching Robot: This microsite hosts 200 short audio coaching clips sorted by topic to help business owners overcome the mental, emotional, and practical hurdles we all face on our journeys.

⭐️ Lifetime Teachery Account: This is an online course software platform, which helps someone build and sell courses easily and without any technical knowledge. (Normally $49/month, but a lifetime account is included free with WAIM Unlimited.)

⭐️ BRAND NEW WAIM Vault and WAIM Custom Dashboard: Over 80+ courses, workshops, walk-throughs, and behind-the-scenes videos, complete with a powerful search by keyword and the ability to save resources to your personalized dashboard.

⭐️ Anything Jason & Caroline make in the future: At no additional cost!

Is WAIM Right for YOU?

You’re a fit for the program if you:

✅ Own your own online business

Work with clients 1-on-1 

OR, sell digital products to customers

✅ Are currently making some money with their business 

✅ Want to grow your business, but want to do it intentionally (not just in it to hustle to the bone to get rich but want to live a spacious, balanced life along the way)

✅ See yourself as creative in some way and are willing to do the work it takes to reach their goals

✅ Know it can feel lonely to own your own business so are looking for a community and group of like-minded people

✅ Value being inclusive, kind, open, honest, and willing to ask for help


You’re NOT a good fit for WAIM’s products if you…


❌ Don’t have a business at all

❌ Aare looking for overnight success or silver bullets

❌ Think you can outsource every part of their business

❌ Think “passive income” means you can set it and forget it

❌ Want the easy way out and don’t want to do work

❌ Want to make “6 figs” with no reason as to why

❌ Are only focused on growth (more customers, more money, etc)

❌ Are not okay with business owners talking about or supporting social justice initiatives promoting equality on behalf of marginalized groups

❌ Aren’t willing to laugh or have fun with biz

❌ Don’t like emojis 🤷🏻‍♂️


Join WAIM Unlimited & Get a bonus $100 Gift Card

If you're seriously ready to take a step forward and transform your business (just like I have) then be sure to join me and hundreds of other entrepreneurs as we build our online businesses together.

Important info on how to claim your gift card:

To redeem your gift card, please use my referral link (any button on this page) to join WAIM Unlimited. Once you're all signed up as a member, please send a copy of your payment receipt to with the subject title: "Here to claim my gift card" and I'll send it over. Easy!

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