Hello.

G'day.

Ciao.

Hello. G'day. Ciao.

Create what you love. See where it can take you.

I'm Alicia, a lifelong creative who's spent the last seven years turning ideas into digital products, income and a business that fits around my life.

Now I'm getting back to the heart of why I started: creating things I genuinely love, following my curiosity and helping you do the same.

Whether you want to make something simply for the joy of it, turn your creativity into products people can buy, or build a creative business of your own, you're in the right place.

Come create with me.

Currently Creating

Come behind the scenes of what I'm creating, testing and learning, with plenty of ideas to inspire your own creative projects and business along the way.

Hi, I'm Alicia…

But somewhere between becoming a mum, building businesses and simply getting busy with life, creating for the joy of it got a little lost along the way.

The funny thing is, creativity also changed my life. What started with creating and selling digital products grew into a business that gave me more freedom, more time with my family and the opportunity to help thousands of other creators turn their ideas into income too.

Now, at 40, I'm finding my way back to creating from curiosity first, while bringing everything I've learned about selling creativity along with me.

Because I don't think we have to choose between creating for joy and creating for income.

We can do both.

and I've always loved making things!

CREATE FOR YOU!

CREATE FOR YOU!

You don't need a reason to create.

Not everything you make needs to become a product, fit a trend or have a purpose.

Draw because you feel like drawing. Try something you've never done before. Fill a sketchbook with things nobody else will ever see.

Make something because you're curious.

Your creativity doesn't need to earn its place in your life.

Follow your curiosity, experiment with new things and give yourself permission to create without needing to know where it's going.

CREATE SOMETHING MORE!

CREATE SOMETHING MORE!

But what if your creativity could become something more?

Maybe that drawing becomes a print.

Maybe your illustrations become a collection.

Maybe the thing you love making becomes your first digital product, Etsy shop, workshop or little creative business.

I've spent years learning how to take creative ideas and turn them into products people want to buy, and helping other creators do the same.

So if you're ready to explore where your creativity could take you, I'll help you turn those ideas into something real.

Make something you love. Build something from it.

A few ways to explore my world…

CREATE

CREATE

Follow the journey.

Come behind the scenes of my creative projects, sketchbook experiments and slightly questionable ideas as I make things, try things and figure out where they might lead.

I'll share the process, the things I'm learning and plenty of inspiration to help you explore your own creativity along the way.

LEARN

LEARN

Turn your ideas into something real.

You've got the creative idea. Now let's figure out what to do with it.

From finding and validating product ideas to creating collections, selling digital products, Etsy, marketing and growing beyond the marketplace, you'll find practical workshops and resources to help you turn your creativity into something you can share, sell and grow.

DISCOVER

DISCOVER

Peek inside my creative toolbox.

I'm always trying new supplies, software, tools and resources as I create and grow my business.

This is where you'll find the things I'm genuinely using and loving, from art supplies and creative tools to the software and resources that help me run the businessy side of it all.

the club

the club

A cosy corner for turning ideas into something more.

Got approximately 47 ideas and no idea which one to work on first? You'll fit right in. 😂

The Creator's Growth Club is my little corner of the internet for creatives who want to take their ideas out of their heads and turn them into products, income and businesses of their own.

Inside you'll find inspiration, practical resources, workshops, support from me and a lovely community of creators figuring it all out alongside you.

You bring the creativity. I'll help with the businessy bits.