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The ONE Thing You MUST Do Before Starting Your Business.

Updated: Oct 29, 2020

In this article, I'm going to dive into the one thing you MUST have in place before you start working towards your dream business.

So what’s the one thing you MUST have before you start work on your launching your business?

It’s your "WHY"…

If I’m honest I’ve tried to launch a few different business in the past that never quite saw the light of day and most of the time the reason they failed to succeed was that I didn’t have a clearly defined “why” behind starting it.

And if you’re anything like me (a serial business starter), you’re probably nodding your head right now.

Building a business is not for the faint-hearted. Although starting a business can be extremely rewarding both financially and emotionally it can often take up lots of time, money and resources.

To make sure that you don’t give up when the going gets tough, you need to make sure you have a clearly defined why behind your idea so you won’t throw in the towel before you’ve given it a chance to succeed.

There are four questions I want you to go through today to help you define your why.

Question 1: Why are you considering starting your own business?

  • Are you tired of your current career and want to build a business from your passion?

  • Are you sick of working for someone and crave to be your own boss?

  • Do you want to give back to your community?

  • Maybe you want to be a thought leader and expert in your field

  • Do you want to earn more money?

Question 2: What will starting your own business do for you personally? Not anyone else - what will it mean for YOU?

  • Will it give you more time in your day to do the things you want to do?

  • Do you want to spend more time with your kids?

  • Do you want to work less hours?

  • More flexibility and less structure in your working day?

  • Less travel time to and from work

Question 3: What will starting your own business do for your family?

  • It might mean that having your own business gives you the flexibility to spend more time at home with your kids?

  • Bring in an additional income for your family to help pay bills, the mortgage or save up for a family holiday

  • Will it mean you don’t have to ask permission to take time off to take your kids to school, the doctors, appointments or outings?

Question4: What will you tell yourself when the going gets tough and you want to give up?

Now really dive deep here and list out the reasons that will keep you from quitting.

This is the “why” I always go back to, so I make sure that it’s clear in my mind. It helps me when I’m having a tough day in my business.

My Why:

For me, I’m doing this for my daughter. I want her to understand that ANYTHING is possible and if you put in the work, push past your fears and show up you can reach your dreams and kick your biggest goals. When I think about her and being a role model for her, I keep showing up and push through.

So there you go, a simple but super effective exercise to ensure that the reason why you’re starting your business is the thing that will help you succeed and build a solid foundation to help you launch your dream business.

Defining your “why” is the first exercise in the Start-Up Business Idea Workbook. So if you haven’t got your copy, you can grab the free workbook by clicking below:




I'm Alicia.

I'm a wife & mama from the beautiful city of Adelaide in South Australia.


A self taught business owner who loves geeking out over all things business & strategies.

I'm here to provide guidance & tools to help you start & launch a successful online business selling digital products.

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