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How to Create a Social Media Marketing Strategy for Your Business

Updated: Oct 29, 2020

Do you have a social media marketing strategy set-up for your product-based business?

If you’re reading this now and thinking “uhhhmmmm, strategy?!?!?” then you’re in the right place as I’ll be running through the steps to help you create a social media marketing strategy for your business… without the overwhelm.

Step 1: Define your goals.

So the first step to creating a social media marketing strategy for your product-based business is starting with your goals.

Ask yourself “What do I want to gain from my social media marketing?”.

Do you want your marketing to:

  • Drive awareness to your brand or products?

  • Create a demand for your products

  • Attract customers

  • Get sales

  • Network

  • Create community

  • Build a following

  • Create social proof

  • Become a leader in your market

These are just a few examples of what you may want to achieve with your marketing, so feel free to brainstorm some other ideas that would best suit your own business.

Step 2: Who is your ideal customer?

If you’ve read any of my previous articles, you’ll know how much I harp on about defining your ideal customer avatar. And using this exercise for your social media marketing is no different.

If you haven’t checked out my article on how to define your ideal customer avatar, I suggest you go have a read. There’s also a free workbook download that goes along with the article, so it’s definitely worth checking out.

Essentially, after defining your ideal customer, you’ll better understand what type of content will resonate with them and essentially help you to speak directly to them.

Step 3: Determine your content categories

Within your social media content, you want to have multiple topics you can create content for and plan for in advance.

I would aim for about 6-9 different content categories that relate to your niche to start off with, that way you’ll have a good balance of value-add content and sales posts. A good balance would be 70-80% valuable content and around 20-30% sales-driven content.

Your content categories could be;

  • About your brand

  • Behind the scenes content

  • Quotes & inspiration

  • Benefits

  • Promotions/Sales

  • Your Story or Your Why

  • How-to or tutorial

Step 4: Choose your social media platforms

Before you even start your social media marketing, you have to determine what platforms to devote your time and energy to.

It’s all well and good to want to be on Instagram, Facebook, have a FB group, Pinterest, Twitter, TikTok, do YouTube, LinkedIn, and #alltheplaces. But what you want to do is focus on ONE for now (you can always expand later).

And the best way to decide which one you should focus on first? Well, you want to go back to your ideal customer and ask the question: Where does he or she hang out the most. You want to be where your potential customers are, so best start there.

Step 5: Schedule & Post

Now that you understand your goals, you know who your ideal customer is, you’ve nailed down your content categories and you’ve chosen your social media platform focus. Now it’s time to create a framework that will help you manage and schedule your social media posts.

Creating a social media calendar that you can stick to is key. You want to be consistently and strategically showing up for your audience on social media, whilst sticking to a plan that suits you and your business.

I would suggest getting out your social media calendar every week and mapping out your posting schedule for the next 7-days. By doing this you’re more likely to stay consistent with your posting, and you won’t end up with those “I don’t know what to post” days.

I highly recommend using a free scheduling tool such as Later to help with your consistency.

So there you go, a step-by-step process on how you can create your own social media marketing strategy for your product-based business, start attracting your dream customers and start making sales.

Setting up a solid social media marketing strategy for your product-based business is just one of the 6-steps covered in my free download - The Launch Your Biz Roadmap. It’s a step-by-step guide to help you go from idea to income in your product-based business.




I'm Alicia.

I'm a wife & mama from the beautiful city of Adelaide in South Australia.


A self taught business owner who loves geeking out over all things business & strategies.

I'm here to provide guidance & tools to help you start & launch a successful online business selling digital products.

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