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The 6 Essential Pages You Must Include In Your Online Store

Updated: Oct 29, 2020

I believe that every online store should be equipped with 6 essential pages that ensure your online store looks professional and that your customers can confidently purchase from.

Customers are generally going to purchase from retailers that they either, know, like or trust (or a combination of all three).

One of the easiest ways to gain their trust is to have a professional-looking online store and in order to gain customer confidence and trust when browsing your online store, you want to be sure it is equipped with a few key elements. Some of these key elements I would recommend are adding certain “essential pages” to your online store's menu.

Apart from the home page and products page, I believe that every online store should be equipped with the following pages:

  • About Page

  • Contact Us Page

  • F.A.Qs page

  • Terms of Service Page

  • Privacy Policy Page

  • Returns Policy Page

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I'm Alicia.

I'm a wife & mama from the beautiful city of Adelaide in South Australia.


A self taught business owner who loves geeking out over all things business & strategies.

I'm here to provide guidance & tools to help you start & launch a successful online business selling digital products.

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