6 Steps to Sell Canva Templates on Etsy & make over $1000 per month
Updated: Aug 22
Want to start generating over $1,000 of passive income per month, selling Canva Templates on Etsy?
If you answered "YES", then you’ll want to check out this article where I share the 6 steps that I have gone through myself and recommend to my students to help them start and launch a successful Etsy shop selling Canva Templates.
If you’re new to the blog, firstly it's so wonderful that you've stumbled upon this article and secondly I’m super excited that you’ve landed here as you’re in for a treat.
Because today I’ll be sharing the 6-steps that helped me grow my own Etsy shop to over $1,000 months selling digital products on Etsy, specifically Canva templates that I create once and then sell over and over (and over) again, generating passive income. With the majority of these sales coming through in my sleep!
It almost sounds like a dream right?
But if I can do it, I believe anyone can and with the right education and tools, you’ll be achieving these kinds of results too.
Okay, ready to get into the 6 steps?
Market Research & Product Validation
The very first step you need to do before you even create your first Canva template or open up your Etsy shop is you need to ensure that you have done your market research and checked to make sure that the product you want to sell is something customers want to buy.
Now research and product validation doesn’t have to be a long and scary process, in fact, it can be easy and fun.
All you need to do is come up with a list of products you would like to sell. Let’s say you wanted to sell social media marketing canva templates in your shop. Your list of templates might include Instagram Post templates, Instagram Stories templates, Pinterest Pin templates, Facebook Post templates etc.
Once you’ve come up with your list, what you want to do next is pop on over to your computer, open up Etsy (preferably in an incognito window) and add your keywords and phrases into the search box. In this case the specific marketing templates from your list.
Before you hit [Enter], Etsy will then list out all the other search terms and phrases that customers are searching for right there on the screen. This is usually a good indication that these items are being searched and purchased on Etsy. When you’re ready, go ahead and pick one of these search phrases to dive deeper and discover what listings show up.
On the first page, Etsy will display the best sellers for that search term. This is where you want to dive into individual listings to get a deeper look into what is currently available under this search term, what people are searching & what customers are buying. This is also an opportunity for you to notice some of the elements or designs you could create or improve on to then sell in your own shop.
NOTE: Obviously, we’re not in the business of copying so it goes without saying that all of this is for research purposes only. Please do not copy other people's work.
Define Your Ideal Customer
Okay now that you have an idea of what type of templates you’d like to sell, now’s the time to narrow down your products by understanding who is going to buy them.
Understanding who your templates are made for will not only help you to create a more consistent brand and business on Etsy, it will also attract even more of those same customers to your shop.
When defining your ideal customer avatar you want to be answering a few specific questions about them. Specifically, you want to be thinking about not only their demographics, but you want to also be answering questions about what they care about and also their psychographics too.
Set Up Your Business Branding
Now that you know what you're selling and who you're selling to, it’s now time to start developing your business brand so you can start attracting traffic to your Etsy shop, people who will eventually go on to buy.
The one key thing you want to think about when developing your business brand is creating a brand that your ideal customer will be attracted to.
For example, an Etsy shop that sells wedding invitation templates will attract an entirely different customer to an Etsy Shop selling presentation templates to educators who create online lessons for children.
The shop selling wedding templates might have a brand that has a more delicate colour palette and uses light floral elements, whereas a shop selling presentation templates for young children would have a brand with more bright and playful colours and use bold, big and bright elements.
Notice how these two example brand/mood boards give off two entirely different feelings.
Create and develop your first Canva Templates
Okay, here’s where the fun begins. It’s now time to create your first (or next) Canva template to then go ahead and sell on Etsy.
Now in order to create templates that you can eventually sell on Etsy, you must have access to a Canva Pro account.
Why is it so important to have a Canva Pro account?
Well, because without it, you’ll be unable to share the download link that is sent to your customer once a purchase has been confirmed. This ensures that you’re selling a 'copy' of your original design without ever having the original edited, changed or modified by any other user.
If you’re yet to sign up for a Canva Pro account, be sure to click here for access to a 30-day free trial.
When designing your first Canva template, to avoid designer burnout or overwhelm, I suggest writing out a list of all the things you would like to include in your template (i.e the pages of your design). This way you'll have a guide on what you want to create and aren’t left staring at a blank template with no direction on where to start.
If it helps, be sure to check out some of the other templates that are currently on Canva to get an idea of what you might want to include in your template and see what’s popular with Canva users right now.